Motorola: How they changed the market


Just a year back Motorola had nothing to stand on. For those who know a bit of cellular history, Motorola has been the pioneers of the mobile world. Martin Cooper took up the challenge and made the first wireless call. Motorola did not know it then but cell phones would soon flow and change the course of technology for ever. When the first wave of cell phones emerged, Motorola was doing decent. They sold a lot of them behind Nokia who were killing it in the basic cell phone and later the feature phones.

When the smartphones arrived, Motorola and many other companies were out of their depth. Everyone felt suddenly disoriented. The market had changed forever. Motorola did roll out phones with v2.3 Honeycomb Android OS but they did not get any actual interest. They were looking down and feeling a lot less than they used to. Where did the innovation go? What are we doing wrong? How can we get back in the game?
Then, Google bought Motorola for $12.5 Billion. That is a lot of money. I don’t know if anything changed in development but what came from Motorola in 2013 was nothing less than brilliant. The first one out of the magician’s hat was the Motorola Moto X. Many people said the phone had the old Snapdragon S4 which was not cool or the 720p was not enough but the phone was nothing short of genius. People who have used this phone know that it is one of the smoothest Android phone they have ever used. The hands free talks with Google and the handy Drive Assistance.

Motorola Moto X was adjudged the best smartphone by many around. The camera was the only disappointment. They also introduced the Moto Maker that allowed you to control all the colours on your phone, from the buttons to the front panel and back panels. They also introduced a Walnut wood back panel which was very different.

Next to arrive was the amazingly cost friendly yet a power to reckon with- Motorola Moto G. The Moto G had the Snapdragon 400 processor, something the competitors were not even close of offering. The camera was decent, the phone felt great in your hands and the 720p 4.5 inch display was beautiful enough to flaunt off. Moto G was sold out within hours in India. And it is still selling so very strong. Moto G was the correct phone to introduce behind the Moto X.

Then came the Motorola Moto E. Costs even less than the Moto G and has the most amazing display and processor a phone around $100 has ever seen. The resolution was not the best but the software fixed the pixels in the best possible way. It offered lot of memory, a good battery life and a great feel to the body of the phone. The whole phone was a roar into the market. It was so awesome and it had such a price that the competitors just looked baffled. All the three phones shine out in the price range and Moto X must be the lowest costing and the best smartphone made till date.
Motorola is back and it is here to stay!


Author: Sinha

Passion and Inspiration drives my life and I get them both from technology. Getting to write about it is an absolute bliss. The bliss comes from people reading what you want to convey. There is nothing better for a person than his views to be heard. I am a music, tv shows, movies and technological enthusiast.

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *