Micromax Viva A72 Review


The trend in the mobile phone industry seems to be of having a 5inch display more than anything. People just want a good size to show off with. To help their case and help them, Micromax came with a cheaper 5-inch affordable phone. The display is almost the same as that on the Micromax A110 Canvas 2. The phone is affordable as in it might seem a little underpriced, or is it? Micromax is doing well for the low to mid range phones by making some of the most decent quality in phones in recent times.
[wptab name=’Review’]


Micromax Viva A72 is made out of real low quality and hence the built does not feel quiet solid or amazing in the hands. The phone is built with real cheap plastic even compared to the ones you find on the Samsung’s budget phone series. The phone was recently released in April 2013. The phone is more on the heavier side with a weight of 190grams and is quiet thick also having been 10.6mm thick. The overall dimensions of this phone are 142.8 x 76 x 10.6 mm (5.62 x 2.99 x 0.42 in). Micromax Viva A72 is simply curved around the corners like the usual ones on the Canvas series. Micromax has provided this phone with the usual 3.5mm headphone jack, the lock button and volume rockers. The phone just comes in black color.


Most of the Micromax phones are more about the display. We, as reviews or critics are always keen on seeing how much better they can make the display for lesser price over the phone’s head. Micromax Viva A72 comes with a great 5 inch 480×800 pixel resolution display with a pixel density of about 187ppi. The display is nowhere close to the display on the Canvas HD but quiet similar to that on the Micromax Canvas 2 A110. The display looks vibrant and has good colors on it. Black levels are not deep enough on the screen so some content might not look as good as you expect but basic look of it by a non critical view, the display is quiet amazing. Make use of that full 5 inch screen and enjoy the entertainment.


The camera which is present in the Micromax Viva A72 is just about average. It holds a 3.15 MP primary sensor and a 0.3 MP secondary sensor. The images are not very sharp but good enough for shots to be posted over the social media. The maximum resolution in which the back/primary camera takes photo is about 2048×1536 pixels. The colors are quiet washed off and the detailing is terrible, sorry but that’s the way it can be described. The quality of video it captures is quiet poor too. Video on the primary camera is taken the least possible quality i.e. VGA. We do not recommend this phone at all if you need even a “decent” camera on your phone.


Micromax Viva A72 hosts a 1GHz single core processor which is supported by 512MB of RAM. The phone works fairly well with the processor and decent amount of RAM. It lacks the software backup by Micromax to let it stand out or decrease lag throughout the phone. The phone is quiet laggy and slows down even more as you exploit more of its memory. All in all it is a very decent performer for its real low price. The common games like Angry Birds or Temple Run would run well on the phone but when you step out to the heavy stuff, that’s where the problem comes i.e. over Asphalt or FL Commando etc. We could just wish for more but if you see the price you should try to keep your thoughts to the ground.


It kills us to tell you that even though this phone was released in April this year the device is running the ancient Android v2.3 Gingerbread! I mean even the budget phones that come out as of today runs over the Android v4.0 at the least. Maybe Micromax’s 1GHz processor could not take the runtime load of jus t the OS, yeah it s 1GHz but we could clearly question the quality. Gingerbread is quiet an awesome OS as well but well its old. On the contrary you do get certain latest games as well and the large amount of games that have been already there on the device.

Memory and Data

Micromax Canvas Viva A27 comes with just 110MB of internal storage but thanks to the company they have provided the microSD slot so that you can expand the memory to the max of 32GB but remember the more you expand the worse it is going to perform so think clearly. We would suggest an 8 GB card would be enough. There is no NFC, obviously. You get only the Bluetooth v3.0 and microUSB to transfer data. It supports both 2G and 3G and also has a WLAN for wireless connectivity.

Final Thoughts

See, whatever was to be said has been written down here. The only possible reason I see someone buying this phone in recent times is if they desperately want a phone with a 5-inch display. The processor is quiet ok, so is the camera and the display. Just about average I would say. Only buy if you cannot afford the more expensive Canvas 2 or series phones.

Micromax Canvas Viva comes for Rs.6599

[wptab name=’Specifications’]

GENERAL 2G Network GSM 900 / 1800 – SIM 1 & SIM 2
Announced 2013, April
Status Available. Released 2013, April
BODY Dimensions 142.8 x 76 x 10.6 mm (5.62 x 2.99 x 0.42 in)
Weight 186 g (6.56 oz)
DISPLAY Type TFT touchscreen
Size 480 x 800 pixels, 5.0 inches (~187 ppi pixel density)
Multitouch Yes
SOUND Alert types Vibration, Polyphonic(64), MP3 ringtones
Loudspeaker Yes
3.5mm jack Yes
MEMORY Card slot microSD, up to 32 GB
Internal 110 MB
DATA GPRS Class 10 (4+1/3+2 slots), 32 – 48 kbps
EDGE Class 12
WLAN Wi-Fi 802.11 b/g/n, Wi-Fi hotspot
Bluetooth Yes, v3.0
CAMERA Primary 3.15 MP, 2048×1536 pixels
Video Yes
Secondary No
FEATURES OS Android OS, v2.3 (Gingerbread)
Sensors Accelerometer
Messaging SMS(threaded view), MMS, Email, Push Email, IM
Browser HTML
Radio FM radio
Java Yes, via Java MIDP emulator
Colors Black
– SNS integration
– MP3/WAV/AAC+ player
– MP4/H.263/H.264/WMV player
– Google Search, Maps, Gmail, YouTube, Google Talk
– Document viewer
– Photo viewer
– Organizer
– Voice memo/dial
– Predictive text input
Stand-by Up to 280 h
Talk time Up to 7 h


Author: Sinha

Passion and Inspiration drives my life and I get them both from technology. Getting to write about it is an absolute bliss. The bliss comes from people reading what you want to convey. There is nothing better for a person than his views to be heard. I am a music, tv shows, movies and technological enthusiast.

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